Professional Summary
Chris Kapica is an accomplished brand builder, growth driver, and marketing leader with over 15 years of combined, global experience at American Express and General Mills. Chris has delivered transformative revenue growth at American Express and General Mills through visionary team leadership, people-centric ideas, simple and savvy strategies, and deeply engaging campaigns and experiences. With his team, Chris was a winner of a Cannes Lions Grand Prix (Promo & Activations). 
       
Email, LinkedIn ↗

Professional Experience
General Mills
Global Brand Strategy & Marketing
2022-2026

American Express
Global Brand Strategy & Marketing
2011-2022

Contractor / Consultant
2006-2011
Education 
New York University
BA

University of Oxford, 
Magdalen College
Visiting Student
Skills
Brand Strategy
Marketing Strategy
Team Leadership
Creative Strategy
Brand Identity
Marketing Campaigns
Brand Activations
B2C + B2B
Impacted Brands & Products
American Express
American Express Travel
AmEx Centurion Lounge
AmEx Centurion Card
AmEx Platinum Card
AmEx Gold Card
AmEx Departures Magazine
RESY
Shop Small
Small Business Saturday 
General Mills 
Häagen-Dazs
Cheerios
Pillsbury
Blue Buffalo
Edgard & Cooper
Nature Valley
News Corp
Morgan Stanley
Surfrider Foundation
Open Space Institute
Impacted Campaigns & Activations
AmEx “Don’t Live Life Without It”
AmEx “The World is Yours”
AmEx Centurion Lounge Launches
AmEx @ Wimbledon 
AmEx @ U.S. Open
AmEx @ Art Basel Miami
AmEx Shop Small
AmEx Small Business Saturday
Häagen-Dazs + Pierre Hermé
Blue Buffalo “Promise of a Lifetime”
Cheerios “Heart-to-Heart”
Cheerios + Ziploc
Pillsbury “Poppin’ Fresh”
Speaking Appearances
Within the walls of American Express and General Mills, I’ve appeared numerous times at internal conferences and events, in global and local forums, serving as a mainstage speaker as well as a panelist. In these internal engagements, I’ve spoken to small groups and audiences in the thousands (onsite and remote).

Outside of American Express and General Mills, I’ve made a number of public appearances, serving as a speaker, panelist, and/or breakout host at industry events. 

Teaching & Lecturing
Conceived and presented two graduate-level lectures on best practices in brand strategy and development, brand storytelling, audience research and insights, consumer culture, growth marketing, and creative strategy at:

New York University (Stern)
MIT (Sloan)
Cornell University (Johnson) Georgetown U. (McDonough); University of Amsterdam
Utrecht University
Rutgers University
Savannah College of Art & Design
School of Visual Arts
Pratt Institute
Moore College of Art & Design
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Chris Kapica
Brand Builder & Growth Driver
Art + Science of Human-Centric Marketing
As a brand and marketing executive, I love building meaningful, lifetime connections between brands and people. I’m a classically trained strategist, driving results via tested methods and humanistic insights. I’m adept at leading and crafting brand and marketing strategies that humanize and differentiate the total brand experience. I uncover impactful value propositions that serve the aspirations of audiences. Having led strategy and marketing teams at American Express and General Mills, I’m proud and honored to have delivered exceptional growth and innovation in the face of great competition. 

American
Express

Tension & Mission

Instigate transformative growth through an emerging category; evolve the American Express master brand strategy to elevate Lifestyle & Travel value propositions. Create lasting distinction, fostering new synergies between the American Express Travel sub-brand and the Platinum and Gold Card products.
Opportunity

Lead best-in-class brand refreshes and strategy refreshes that reimagine brand expressions. Conceptualize marketing campaigns that increase reach, engagement, spend, acquisition, loyalty. Develop new creative strategies that communicate aspiration, immersion, authenticity. 
Work & Results

Simple and savvy brand strategies that prioritized the people we serve. Marketing, experiences, and communications that delivered exceptional revenue growth and increased NPS scores. Creative and content that exceeded engagement goals and drove up consideration and positive sentiment.
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General Mills

Tension & Mission

Prioritize the Pet Category, our primary growth engine, to capture more households, increase reach and engagement, and drive up NPS for more organic growth and advocacy. Unlock new opportunities for loyalty and lifetime value. Uncover differentiated positioning and creative strategies. 
Opportunity

Breaking through the competitive landscape and cultural noise to connect people to values-based brands. Find ways to humanize the brands, and the total brand experience, to increase awareness, consideration, and purchase intent. Build love and trust in the most meaningful and compelling ways.
Work & Results

Evolved strategies and value propositions, new architecture and positionings, transformative marketing and growth plans. Increase in HHP, reach, sentiment, and engagement across brands. Category acquisition for an expanded global footprint; record revenue for the Blue Buffalo brand.
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American Express

Tension & Mission

Channels, and channel behaviors, are changing. We must innovate creative and content strategies for breakthrough performance with consumers, partners, and businesses, while also engaging younger audiences to drive growth.
Opportunity

Reenvision creative, content, social media, and marketing strategies so that master brand, sub-brand, and Card product communications drive higher engagement. Make creative and content more authentic, aspirational, inspiring, immersive.  
Work & Results

New enterprise-wide creative strategies and direction. New production values that delivered differentiated expressions and tones, with a wealth of new content and marketing assets that exceeded engagement goals. 
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Authors: Zeus Tutu & Tito Penrose
Edited by: Dusty Acres & Mitch Glitch
92pp, Hardback, 24 × 32 cm
ISBN: 978-82-697000-0-0
Printed by: Cargo® Press Ltd
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Top Chris Kapica  ·  Leader, Executive, Strategist  ·  Brand Strategy, Marketing, Communications, Creative